-To be a special real estate investment group in the Kingdom, with multiple investments and distinguishing by our ability to lead and participate in projects and companies with a deliberate, scientific methodology and strategic investments in major companies.

-To be a leading integrated real estate services of the highest quality and workmanship with full commitment in real estate’s innovation and development the best products with the latest styles of ease and fluency.

-To maintain the leading group position in the real estate industry.